BookMyShow’s new streaming platform to let customers lease or purchase films


On Friday, BookMyShow, the house grown film and occasions ticketing platform, rolled out a transaction video-on-demand (TVOD) streaming platform in India that provides customers the choice to lease a film for a finite period or purchase it for limitless entry.

The transfer comes at a time when the Covid-19 pandemic significantly disrupted the film viewing expertise as restrictions stored theatres out of bounds for viewers for months.

With over 600 film titles and over 72,000 hours of content material, BookMyShow Stream will function movies and content material from world wide together with India, the platform mentioned.

With over 22,000 hours of content material being “Unique” to the platform at launch, BookMyShow Stream will function a number of marquee Premieres each Friday, it added.

“BookMyShow Stream’ is a pure extension of our cinemas enterprise and respects the prevailing theatrical home windows for content material. It empowers customers to pay just for the content material that they watch — a prevalent pattern in different world cinema markets, as but untapped at scale in India,” Ashish Saksena, Chief Working Officer — Cinemas, BookMyShow, mentioned in a press release.

“With versatile buy choices and a seamless consumer interface, this new providing furthers BookMyShow’s journey from being a gateway to an advanced curator of tent pole content material experiences.”

Beginning Friday, the brand new service will likely be dwelling to Christopher Nolan’s “Tenet”, Gal Gadot starrer “Surprise Lady 1984”, horror fantasy “The Craft: Legacy”.

Apart from these, movies like “Alone”, “Sure God Sure”, “The Peanut Butter Falcon”, “The Responsible”, “Les Miserables”, “Unhinged” and acclaimed Russian Sci-fi thriller “Coma”, from premium impartial studios will premiere completely on the platform.

The platform will function Hollywood content material by means of partnerships with main world manufacturing giants together with Sony Footage, Warner Brothers and Common Footage, amongst others.

It is going to additionally carry movies from the library of main Indian manufacturing homes reminiscent of Viacom18, Shemaroo and Rajshri Productions as additionally regional content material suppliers like Divo and Sillymonks, amongst a number of others.

BookMyShow Stream will likely be one of many first Indian streaming platforms to host acquired content material from impartial movie distributors like PictureWorks, Superfine Movies, Influence Movies, Kahwa Leisure and VR movies.

The platform is designed to supply a personalised expertise based mostly on a consumer’s preferences, transaction and behavior on BookMyShow.

It will likely be accessible for viewing on BookMyShow’s cellular app and web site as additionally Apple TV, Android TV, Firestick, Chromecast and desktop browsers, the corporate mentioned, including that the platform will enable customers to expertise options reminiscent of downloads, offline viewing and casting.

*Edited from an IANS report


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