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With the coronavirus pandemic disrupting the movie-going expertise, ticket reserving platform BookMyShow (BMS) went digital and hosted 6,400 on-line occasions and streamed 37,381 hours of content material via its platform.
Over 2.33 lakh shoppers registered and acquired tickets to look at these digital occasions on BookMyShow, the corporate stated in a report.
The ‘ShowOffTheYear2020’ report, primarily based on shopper information insights between April 1-December 18, stated sports activities (cricket), music reveals, workshops, performances (acts similar to circus), comedy and on-line video games emerged as the most well-liked genres.
“(BMS) hosted 6,400 digital occasions of which over 80 per cent had been paid/ticketed occasions and the remaining had been free. A complete of 37,381 hours of content material (was) streamed via BookMyShow. A complete of two,33,219 shoppers registered and acquired tickets to look at digital occasions on BMS,” it added.
BMS launched a slew of digital stay choices as quickly because the lockdown got here into power, beginning with ‘Dwell From HQ’, ‘Rambo Circus’ digital version – Life Is A Circus’, ‘Theatre Dwell – The Stage Comes Dwelling’, ‘#LiveInYourLivingRoom’, #StayFitIndiaChallenge and others.
“BookMyShow lined up among the better of worldwide artists and marquee experiences delivered straight to the protection of individuals’s properties together with Dua Lipa’s Studio 2054, Triller Presents: Mike Tyson vs Roy Jones Jr., Sunburn Dwelling Competition, Tomorrowland Round The World – Digital Version and newer artists similar to Taylor Castro, Willie Gomez, The Buckleys and plenty of extra,” it added.
Mumbai topped the tally of tickets bought, adopted by Bengaluru, Delhi-NCR, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Jaipur and Lucknow.
‘Life Is A Circus’ was the highest performing digital occasions (with over 60,000 viewers), adopted by Triller Presents: Mike Tyson vs Roy Jones Jr. and Sunburn Dwelling Competition.
Ashish Hemrajani, founder and CEO of BMS, stated over this previous 12 months, the corporate has innovated with at-home, technology-led digital leisure.
“With over 80 per cent of our occasions being ticketed immediately, it’s evident that there’s a rising demand for unique, curated and premium stay digital occasions. Whereas a whole return to out-of-home leisure will in all probability take a couple of extra months, we foresee the way forward for leisure to stay sturdy as individuals love to socialize and get out,” he stated.
He added that there’s a possibility for a hybrid mannequin the place each, out-of-home and a stay expertise on-ground might co-exist, and BookMyShow will carry the perfect of each to its shoppers in India and the world over.
The report, which additionally included information from December 1, 2019 to March 2020 (pre-lockdown), stated BMS bought 2.1 million film tickets for a single day on January 12, its highest-ever, and prime watched genres remained motion, historicals and drama.
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