BookMyShow acquires Burrp in all-cash deal

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BookMyShow on Monday introduced that it has acquired Burrp, the Mumbai-based meals and restaurant advice engine, in an all-cash take care of Network18.

This Network18 divestment has been made to Foodfesta Wellcare, Burrp’s father or mother firm and a subsidiary of BigTree Leisure—BookMyShow’s father or mother firm. The acquisition contains switch of Burrp’s key belongings to BookMyShow, together with workers and current restaurant partnerships.

Based in 2006, Burrp is among the oldest meals tech firms in India. The platform presently lists over 60,000 eating places throughout 14 cities. Along with listings, Burrp just lately ventured into supply redemption and couponing, together with ticketing of F&B occasions.

The BookMyShow staff added that the acquisition was utterly in step with their present choices. They mentioned that Burrp will complement their current films and occasions enterprise and assist BookMyShow create food-led experiences round them.

Mansi Vora, Head, Mergers and Acquisitions, BookMyShow mentioned that film watching in India had advanced tremendously over the previous few years. And since film going is a social exercise, with meals being an integral a part of that have, Burrp matches the invoice utterly. Along with listings, Burrp just lately ventured into supply redemption and couponing, together with ticketing of F&B occasions.

BookMyShow already presents its customers the choice to pre-book their F&B at cinemas whereas reserving their film tickets.

“This manner, customers are ready to select from completely curated presents and combos and save themselves the effort whereas watching a film. This vertical skilled a six-fold progress between 2015-16 and 2016-17 on BookMyShow,” mentioned Mansi in a press assertion issued by the corporate.

Aside from the F&B vouchers, BookMyShow additionally presents MyCoupons—unique and free low cost coupons for eating places and cafes within the neighborhood of the cinema {that a} consumer is visiting.

With a validity of two days (together with the day of the film present), a consumer can decide as much as two Free MyCoupons proper after making the seat choice on BookMyShow and redeem at their most well-liked restaurant or café by merely displaying the acquired e-mail or SMS to avail fabulous reductions.

This providing is now current in over 80 cities throughout India. BookMyShow has partnered with greater than 2,100 meals retail manufacturers proper from native metropolis meals joints to widespread nationwide chains, together with McDonald’s (Hardcastle Eating places), Chaayos, Mainland China, Dunkin Donuts, Barbeque Nation, Subway, Bikanerwala, and many others to cowl a complete of greater than 6,400 retailers round 1,100-plus cinemas throughout these cities.

That is BookMyShow’s third acquisition of the 12 months. In January the corporate had acquired Hyderabad-based MastiTickets, and in February it acquired Pune-based DIY occasion platform Townscript.

No stranger to the acquisitions sport, BookMyShow had acquired Chennai-based on-line ticketing participant TicketGreen in 2013, adopted by the acquisition of a majority stake in Bengaluru-based social media analytics startup Eventifier in 2015 and the acquisition of Chennai-based fan relationship administration (FRM) options supplier Fantain Sports activities in 2016.

Final 12 months, the corporate had raised its fourth spherical of funding of Rs 550 crore from Stripes Group and likewise ventured into the southeast Asian market. Whereas persevering with to be an undisputed chief within the ticket reserving area, BookMyShow is now seeing competitors from Paytm, which additionally acquired Insider.in, and Alibaba Footage, which is trying intently at India, with its latest acquisition of Chennai-based Ticket New.

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