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The Atmosphere Mall, Vasant Kunj, lately organized a three-day lengthy Atmosphere Carnival, meant to entertain individuals with stay music, trend, meals and leisure. The carnival had all of the elements of an ideal mela – it had a meals zone, arrange in affiliation with The Grub Fest, that had pop ups of well-established eating places displaying their signature delicacies; there have been stay musical performances by famend musical bands and artists; performances by well-known radio jockeys and even a flea market comprising of clothes, equipment, jewelry, dwelling décor and home-made meals merchandise stalls.
A mall is now not only a procuring vacation spot. The thought of including main Household Leisure Centres and doing household based mostly occasions have been gaining recognition quickly over the previous few years. The thought – to considerably lengthen a mall’s draw, lengthen shopper keep and even enhance income for tenants.
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Says Director, Atmosphere Mall, Arjun Gehlot, “We’ve got additionally developed with the instances to change into a vibrant leisure vacation spot. We want to add extra manufacturers and classes in our mall for the comfort of our clients. We additionally plan so as to add extra leisure actions and leisure zones to cater to all customer segments.”
Gehlot’s endeavor over time has been to make sure that Atmosphere Mall turns into a vibrant leisure vacation spot for customers, and to embrace a brand new retail/restaurant/leisure hybrid mannequin to seize an rising share of households’ out-of-home leisure time in addition to their retail spending.
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He says that they’re within the technique of including LGF and BluO to the Vasant Kunj mall and introducing extra meals and leisure choices on the Gurgaon mall. Together with that, they may also introduce many new manufacturers this yr together with AM/PM, Label by Ritu Kumar, Anokhi, Anita Dongre, Adidas Unique and Scotch & Soda. The zoning break up in Atmosphere Mall is presently 20 computer -80 computer – 20 per cent meals & leisure and 80 per cent trend retail.
The manufacturers, that are on a income sharing foundation at Atmosphere Mall, have a easy mandate from mall homeowners – to give attention to the wants of the shoppers.
“We all the time attempt to perceive the necessity of the shoppers and ship what they might need to see/ expertise contained in the mall. Gurgaon being a vacation spot mall must cater to have interaction want of the shoppers whereas Vasant Kunj must be very trend centric,” says Gehlot.
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Atmosphere Mall, which is finishing 10 years of efficiently fulfilling buyer wants, is all the time evolving holding the changing-with-time shopper and the dynamic nature of the market in thoughts.
“Digitization is on the playing cards as of now. All improvements are directed at elevating buyer expertise,” shares Gehlot, including that they’re contemplating enhancing the Omnichannel expertise for shoppers “in a singular approach, however in a approach that I’ll disclose solely later, when plans are finalized”.
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