‘A way of group’: 400 Market nonetheless thriving after 36 years


The 400 Market began in 1986 as a flea and farmers’ market, and since then, it has elevated threefold and now sells all the pieces from doughnuts to diamonds

An space landmark and onetime Hollywood movie set, The 400 Market has continued to thrive over its 36 years of historical past.

Whether or not in good or unhealthy occasions, the market at all times appears to have one thing to supply its customers, irrespective of their revenue.

“Now we have at all times felt that The 400 Market is recession-proof. When the economic system is flourishing, folks would go to the marketplace for its distinctive merchandise. When the economic system is harder, there isn’t a higher place to seek out the bottom costs on the town,” stated Scott Saunders, normal supervisor on the market.

However one change Saunders has observed through the years is the variety and class of the merchandise bought.

Initially, he stated, the market bought primarily crafts and used objects, however now with the rising prices of working a storefront location, there are various retailers desperate to promote new merchandise.

“These new retailers and merchandise, combined in with the atmosphere of the unique market with its private service, create an at all times altering and thrilling expertise for our prospects,” Sanders defined.

He notes that as client calls for shift, retailers shortly adapt their product choices simply as quick.

“Over time, we needed to provide computer systems, then laptops, after which the huge demand with cellphones had us see mobile retailers with equipment and repairs.”

On the similar time, Scott feedback on the prospect of previous kinds returning to the mainstream.

“Every part previous is new once more as we now see a resurgence in crafts with younger artists, jewelry designers, and the recognition of classic clothes.”

The 400 Market isn’t just a spot to save cash however to create recollections, he stated.

Many households cease there on the way in which as much as the cottage. Now with kids of their very own, adults bear in mind coming with their mother and father after they had been children. To not point out the relationships shaped through the years with the distributors, he added.

Saunders notes there are nonetheless a handful of retailers which were round for the reason that starting.

“Ninety % of the retailers have 10 or extra years with us, retaining our turnover charge very low. There’s a actual sense of group and household ambiance that the retailers have with one another.”

Well-known faces who’ve handed via the market doorways sooner or later in time embody Goldie Hawn, Kurt Russell, and Tori Spelling. One time, the market performed a small half in A Newbie’s Information to Endings, a Hollywood film scene starring Harvey Keitel and Scott Caan.

About half of all of the guests to The 400 Market are from outdoors a 50-mile radius, Saunders stated. By the years, the market grew to become a landmark on the freeway, a purchasing vacation spot, after which designated as an Ontario Tourism Vacation spot, which attracts folks from Toronto to Sudbury.

“These prospects make the drive many times as a result of friendliness of the five hundred retailers, promoting objects which can be new to shoppers and merchandise that they can not discover anyplace else,” Saunders stated.

Saunders additionally believes that the ambiance contained in the market has developed alongside the way in which.

“For some folks, it’s the place to deliver guests from out-of-town, or their buddies.  For others, it is a household custom to spend time in an surroundings that’s enjoyable for everybody,” he defined.

Beginning this 12 months, the market is internet hosting area for stay music each weekend via a partnership with The Indie Distributors, a platform that gives efficiency alternatives to impartial and rising artists.

As for the retailers, the market is residence to a variety of distributors, from younger entrepreneurs to folks with disabilities, and everybody else in between.

“It’s the help of our prospects that creates alternatives for the retailers, as their help of native companies is instrumental in placing meals on the desk for a household, or sending a son or daughter off to school and or college,” Saunders stated.

The 400 Market began in 1986 as a flea and farmers’ market, and since then, it has elevated threefold to its present-day dimension of 105,000 sq. ft. The market sells almost all the pieces from diamonds to doughnuts.

The 400 Market is open year-round each Saturday and Sunday from 9 a.m. to five p.m. The market additionally homes an Vintage Mall that’s 30,000 sq. ft. and runs seven days every week, all 12 months spherical, from 10 a.m. to five:30 p.m.


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